Affiliate Marketing:
What Products To Promote?
When you begin to think about all of the affiliate products in
the world that can be promoted, it may seem a little overwhelming. Just which
type of product should you work with?
There are two main options here:
1.
Digital and,
2.
Physical
Each type comes with its own set of pro's and
con's, and it is best to take a look at all of the data before deciding which
you want to promote.
Digital Products
These are the information and service related products that can
be found online. These include eBooks, software, videos, and audios that the
customer has immediate access to after purchasing. ClickBank is among the most
popular marketplaces in which to sign up and promote these products.
Pros of Digital Products
·
Easy to set up accounts and get started promoting
·
No need for the customer to wait on the product to be shipped
·
Typically, higher commission percentages are offered (50% or
more).
Cons of Digital Products
·
Product owners may disappear or take their sales page offline at
any moment
·
Refunds are typically higher for digital products
·
Those with email lists tend to have a better chance over the
competition
·
May be more difficult to convert browsers into buyers
·
Can be paid weekly or bi-weekly
Physical Products
These are all the things that you can buy in Walmart or another
retailer. With physical products, you can promote many different products
within the same niche. Most of your readers will be looking for reviews on
these products, so they will be ready to buy once they can make the right
decision.
For online physical products, many people choose the Amazon
Affiliate Program.
Pros of Physical Products
·
Many options and niches to choose from
·
It can be more reliable working with large companies versus
digital product owners
·
Less refunds or returns
·
Most looking for physical products are already in the market to
buy
·
Higher commissions when high ticket items are promoted
Cons of Physical Products
·
Lower commission percentages (usually 5% to 10%)
·
Difficult to promote these products without a website
·
Generally takes longer to receive payment
The Verdict
Most affiliate marketers find that it's a good idea to promote
both physical and digital products. Many niches will allow for information
products as well as tangible goods, so why not give your readers the option of
having everything they need as well as the proper information needed to solve
their problem?
Companies are happy to pay commissions to people just like you,
in return for selling their products and services. You have the potential to
make a great income when you choose the right niche, stay committed, and
understand your audience. For a no-nonsense, kick-start guide to getting
started, download my free checklist, Affiliate Marketing For Beginners at https://jonallo.com/affiliatechecklist
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